4 Best Big Data Solutions For Small Businesses

The term Big Data is not only relevant to Big Businesses with huge budgets, in today’s times even small businesses are reaping the benefits of the huge amount of online and offline data information available to make insightful, data-driven decisions to expand their businesses. Maximum big data related discussions are only concerned with companies that have all the resources necessary for hiring specialised data scientists and collaborating with research firms.

But for those with a keen eye, you can always find the necessary data analytics tools that will give your small business the required nudge towards without breaking the banks. Here are a few analytics tools that can help you gather and analyze the data piled up in your company.

Top 4 Big Data solutions for small enterprises:

Kissmetrics:

Are you trying to increase the ROI on your marketing methods? Kissmetrics is a popular customer intelligence and web analytics platform which can very well be your most loved virtual employee. This tool aims to assist businesses optimize their digital marketing efforts by helping them recognize their best customers and increasing customer engagement with conversations.

This tool separates itself from usual tracking basics like, referrals, page views, and demographic information. Instead Kissmetrics tracks specifically the visitors to gather information that will help it to segment customer bases and create better marketing campaigns.

It also helps companies to increase engagement with tools such as trigger creators and design styles that utilize customer behaviour to the maximum. Thus, this means there will be increased conversions and low churning customers (i.e. the clients who leave your site) which will in turn generate higher ROI.

Furthermore, Kissmetrics also offers resources for educational purposes to help make the most of business opportunities and achieve sustainability. You can expect to get marketing webinars, articles, how to guides, and infographics. Their plans start at a pocket-friendly rate of USD 120.00.

ClearStory Data:

Making sense of complex streams of data obtained from business intelligence should not be a complicated process similar to rocket science. ClearStory Data offers the best data analytics and mining tools which can also present information in the most simple and easy to understand way.

This tool works by bringing together the internal data from your business with the publicly available information to enhance the ability of companies in making better business decisions. These insights are displayed using interactive Storyboard features that let people create graphs, story lines and other interactive visuals within the ClearStory dashboard itself. This tool also comes with features for collaboration that allow team discussions, for example, you can comment on individual storyboards almost like on social media.

Moreover, along with business data this application also helps by offering department specific data to companies like sales, marketing, customer analytics and operations data. He platform also covers a huge array of industries including retail, beverage and food, entertainment and media, manufacturing, financial services, healthcare, consumer packaged goods, pharmaceuticals and much more.

Google Analytics:

Gathering data does not need fancy or costly software these days. You can start with an asset that you already have your website. Google offers a free web traffic analysis tool by the name of Google Analytics. This provides all kinds of data about website visitors including a multitude of metrics and other traffic sources.

Using Google Analytics one can extract long term data to reveal patterns, trends and other valuable information. This tool helps businesses make wiser data driven decisions for better success. For example, you can track and analyze the visitor behaviour and understand where the traffic is coming from, how long do visitors stay in your page, and how well are they engaging to your content. You can also analyze social media traffic that will allow you to make the necessary to your social media traffic based on what works and what does not.

Qualtrics:

For those companies who do not have any rich resources for data then your solution to the problem would be o conduct a thorough research. With this tool Qualtrics businesses can conduct a variety of research using studies and surveys to gather quality insights which will help them guide their data driven decision making.

With Qualtrics one can make use of three types of real-time insights: market insights, customer information and employee information. Some other helpful features of Qualtrics are online samples, mobile surveys, and academic surveys.

These were a few pocket friendly tools for conducting data analytics for small businesses. For more information on data analytics news and developments and information on Data Science Course in Kolkata drop by our website at Techtree India and transform your career with an Rtraining course in Kolkata.

Tweet

Related Posts

4 Best Big Data Solutions For Small Businesses

4/ 5

Oleh TechTree India

TechTree India Pada 4:59:00 AM 1 Komentar